Appletree had a core value - "Take care of each other." The question they asked themselves - how could we as a company be like a Make-A-Wish Foundation for their employees.
They came up with what they called a Dream On program. Employees could submit a dream and one wish was granted weekly or monthly depending on the wishes that were granted. Here are some of the wishes that have been granted:
- A Disneyland Princess makeover for an employee's young daughter
- A trip to Jamaica for an employee and his terminally ill mother
- A dream honeymoon for an employee and her spouse
- A trip to an NFL game for an employee and her husband, who at the time was diagnosed with inoperable cancer
These are experiences that will be remembered forever.
"Get involved in bettering the lives of employees. We exist as CEOs to serve the people that help us." - Ratcliff, CEO of Appletree Answers
It not only supports and sustains the core value but it also helped in reducing turnover by 27 percent.
