Marketing everyplace

The concept is simple enough - allowing customers to engage with brands on their own terms, through their own channels. When this is taken seriously there is a meaningful and memorable experience.

In this world it means that I am in every place the customers needs to be - personal commerce can do that where a physical place could never be. It means that there is a new set of investments that need to be implemented in order for this synchronized strategy to take place between the online and offline worlds.

 
The data derived from this strategy creates the ideal for setting priorities ranging from product to placements.

 
It really does boil down to one factor - I am all about the customer.

“As the brand ethos is so embedded in the customers’ mind, the customer becomes the brand manager,” - Kohan