This is the brand promise guarantee. For example, when Oracle advertised the chance to win $10 million if its Exadata servers did not outperform the competition by a factor of five.
I like what happened in Brampton. A key catalyst for them in identifying a vision was their downtown. By 2040 they anticipate that their downtown population will grow by 55,000 people and 26,000 jobs. They identified these key areas that would play a role in that growth and success of the downtown area - partnerships with post secondary education, building out transit, flood mitigation, what they call "the Centre for Innovation," private sector development, public realm enhancements, infrastructure upgrades and arts and culture.
