A good story is enjoyed by everyone and most great leaders have taught others by using storytelling. Core Values are one of those things that easily remain static on a wall or desk unless they can be brought to life by stories.
At Appletree Answers they took this idea and implemented it every quarter. They were encouraged to find an employee that imbodied a Core Value and submitted a story about what they had discovered. Some of the stories were so dramatic that they conveyed the meaning of the Core Value far more than the HR department team could ever do.
This practice of storytelling is a great tool to develop the skill set of our team. It helps everyone understand how to connect with their own personal backgrounds to the CoreValues and find connecting points to communicate them in appropriate settings.
This could very well be the way we can connect with community partnes, new hires and new investors as they develop a sense of the depth of culture, teamwork and spirit that goes on internally in our company - being drawn in by the stories, of our personal passion and achievement.
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